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Community and Living

About Avon Meadows

Avon meadow wetlands

Avon Meadows Community Wetlands and Local Nature Reserve is often simply known as Pershore Wetlands.

After the devastating floods in 2007, The community wetland was created to help reduce the impact of any future floods that come from too much surface water.

The project to create the wetlands was developed jointly by Pershore Town Council, Wychavon District Council and Worcestershire Wildlife Trust. Out of this partnership project the Friends of Avon Meadows were formed, a local community volunteer group who continue to support the management of Avon Meadows.

How to find Avon Meadows

Nestling on the bank of the River Avon, you can find the nature reserve only a 5 minute walk from the town centre, with one of the easiest access points being from King George's Field, just behind the Football Club.

Parking is often only available during spring and summer, because the car park forms part of the flooding scheme for Pershore, it's often under water in winter.

Criss-crossed by footpaths and boardwalks, Avon Meadows is a wonderful place to get away from it all, relax and reconnect with nature, without having to travel far from home. 

DragonflyThe reed beds aren't just great for wildlife, they perform an important function for the town too. The wetlands are fed by a pipe that takes surface water run off from nearby housing which, rather than racing straight into the river, flows slowly through the reedbeds and pools, filtering, cleaning and soaking up the water before it reaches the river.

The grassy fields are part of the natural floodplain of the river and in other places in Worcestershire, these meadows are host to a beautiful array of summer flowers.  Avon Meadows has lost many of its traditional wet meadow flowers, but with time and care, some may come back.

Thanks to a 3 year project, supported by the Heritage Lottery Fund, Wychavon District Council have been able to improve access for all around Avon Meadows, with the final phase of new surfaced footpaths due to be completed in March 2015.

wetlands pierJust a few of the things we've achieved through the Wetlands for all project

  • Trained over 20 local teachers in how to make the most of the wetlands
  • Produced a wildlife education pack that supports school visits to Avon Meadows
  • 10 school visits to Avon Meadows so far
  • Made a willow heron that stands guard over the wetlands
  • Delivered 5 events just for families and lots of walks for everyone
  • Welcomed volunteers from 5 other groups to Avon Meadows
  • Led Walking for Health groups around the meadows as part of their regular programme
  • Started a new moth identification group
  • Trained over 20 volunteers in wildlife identification and habitat management skills
  • Held a month long art exhibition in Pershore Library with Pershore Arts
  • Established a programme of water quality monitoring with students from the University of Worcester
  • Managed Avon Meadows with over 1000 hours of volunteer time
  • Surveyed and recorded Avon Meadows with over 500 hours of volunteer time

heron

Still to come

  • An all-day wildlife extravaganza
  • Surfaced footpaths and new gates
  • New signage and maps
  • Training for volunteers in how to identify butterflies, bees, dragonflies and grasshoppers
  • A photographic competition
  • Improving the scrape (shallow, muddy ponds) for wading birds
  • More school visits planned
  • A twilight lantern procession as part of the Pershore River Festival
  • Update the management plan for the next 5 years
  • The Spirit of the Wetlands
  • The Wild Cup Games
  • More exchange visits with other wetland managers

To find out more about any of these upcoming activities or how to get involved with the Friends of Avon Meadows, please contact the Wetlands for All Project Officer, Liz Etheridge on 01386 565217 or This email address is being protected from spambots. You need JavaScript enabled to view it.

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New Year Money Resolution

Why not start 2018 by getting your finances in shape? There are plenty of organisations that can help you take control of your money.  blue piggy bank

Debt prevention

Fortis Living and Rooftop Housing
Offering practical help and advice from money management and dealing with debt, benefits, employment and energy for its tenants.
Call  (Fortis) 01684 579341 or (Rooftop) 01386 420800.
 
Citizens Advice South Worcestershire
Practical help with tackling debt problems of all size call 03444 111 303.
 
Wychavon 
if you are worried that your home may be at risk then call 01386 565020.

Borrowing

Before taking out a loan - shop around so that you don’t get stung by very high interest rates. 

6Towns Credit Union offers a range of financial services including loans and current accounts and is authorised by the Prudential Regulatory Authority and Financial Conduct Authority - Firm Reference 419396. You can find out more from Sixtowns credit union web site or by calling 0121 553 3110.

Don’t get bitten by a loan shark

Illegal money lenders or Loan Sharks take advantage of people this time of year offering cash loans without paperwork often at high rates of interest and even threatening people when they miss payments. 
If you have been contacted by a Loan Shark call the Illegal Money Lending Team on  0300 555 2222, text 07860 022116, or email This email address is being protected from spambots. You need JavaScript enabled to view it..  

Your case will be treated in complete confidence.

If you are worried about debt and money please ask for help.

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Wychavon insight

Find information about the district including population, health, deprivation and levels of crime using power BI.

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Data gathered from a wide range of sources has enabled us to provide intelligence about the Wychavon district and its residents. This helps us to provide the right services that support strategic priority setting, decision making and planning of services to meet customers' needs.

The information has been drawn from the Census, Office of National Statistics, GOV.UK, Public Health Profiles, Worcestershire Economic Assessment and Worcestershire Viewpoint surveys.

For more information contact:

Paul Curry
Research & Intelligence Officer
Tel: 01386 565333

Intelligently Green Plan

 Take the Intelligently Green Challenge and pledge to make practical changes to cut your carbon footprint

We are committed to playing our part in supporting national and international efforts to reduce carbon emissions to help tackle climate change.

Our ambitious new carbon reduction plan - which we call Intelligently Green Plan - builds on our strong track record of tackling climate change over more than a decade.

The plan covers the next ten years. It focuses on two types of carbon emissions. Firstly, the emissions we generate from the way we deliver services and run the council. Secondly, emissions generated across the Wychavon district by residents, businesses and travel that we can influence.

The plan contains four priorities - energy, low carbon travel, natural environment and, policy and resources. For each priority we will highlight some of the things we have done over the last decade to reduce carbon emissions and set out what action we will take to further reduce emissions during the coming decade.

Several targets are included in the plan:

  • Reduce Wychavon's own carbon emissions by 75% by 2030 from 3,066 tonnes to 767 tonnes
  • Halve the district's carbon emissions by 2030 and get to net zero by 2050 at the latest
  • Double the size of Wychavon's low carbon economy by 2030
  • Triple renewable energy generation across the district by 2030
  • Capture at least 500 tonnes of co2 every year by 2025 through restoring, enhancing and creating a range of habitats across the district

pdf Download the Wychavon Intelligently Green Plan 2020 - 2030 (44.96 MB)

Read the Wychavon Intelligently Green Plan 2020 - 2030 - text only version

Intelligently Green Annual Update

The Intelligently Green Plan commits to an annual progress review to provide an update against each of the five stated success measures, as well as the latest update on key projects that have been progressed during the year. 

The latest report for 2021/22 provides detailed information about the performance against each of the success measures as well as an explanation of the data and its sources.

pdf Download the Intelligently Green Annual Update 2022 to 2023 (447 KB)

Other useful documents

pdf Read the sustainable procurement policy (51 KB)

For more information please contact

Matt Barker
Carbon Reduction Project Officer
Malvern and Wychavon District Councils
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 01684 862198

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